![]() Work on creating diverse typographic colors By doing so, the header text will draw maximum attention. While the header text of the banner should use a bold typeface, the copy should have a regular font style so that the reader can easily differentiate between the two. Just bear in mind that do not use too many typefaces in the same banner as it might get confusing for the reader. Whenever you are designing a banner, make sure that you choose the header, body text, as well as the CTA fonts in such a way that they are able to play the role they are intended for. It is recommended you use typefaces from different classifications. Do not use typefaces of the same classification togetherĪvoid the usage of fonts from the same classification but different typeface families as they have different personalities and lead to disconnect in the copy. Using two sans serif or two serif typefaces can lead to tension in the design and therefore should be refrained from using together. One of the most widely used (and safest) combinations is a sans serif header and serif copy text. Pair a sans serif title with serif body text Types of Fontsįonts for banners can be broadly classified into four main types:īest Practices for Combining Different Typefaces 1. Now that we’ve highlighted how important fonts are for your brand personality, let’s get familiar with the primary font types for text banner design. ![]() Choosing good banner fonts plays a vital role in helping you create such resources. They should resonate with your business and the target audience you are trying to cater. Another important parameter that defines your brand personality is the kind of font you use.Įvery marketing resource that you create, including your banners should be able to convey the value you are trying to deliver. Whether it is your office premises, its ambiance, the website design or the color scheme you choose, all these speak volumes about your brand character. ![]() What you will show, your customers will perceive the same. ![]() Your brand personality is an amalgamation of a number of factors. ![]()
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December 2022
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